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Marketing Options has been offering marketing and communications services to the financial services industry for 25 years. During an era when the life insurance industry was most competitive in both sales and service, the company produced a trade magazine by the same name that was read in a dozen countries.


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Steve Carlson, President of Marketing Options, has handled diverse assignments over the years — from participating in the marketing and strategic planning meetings of life insurance companies to managing and fund raising in local and federal political campaigns. His public relations assignments have involved the print media, radio and TV. Much of his work these past few years has been focused on writing and editing assignments or major Internet initiatives. Prior to starting his own company, Steve worked successfully in sales, sales promotion and sales management. His last position before starting Marketing Options was Vice President, Marketing, for a major reinsurance company.

If he’s not out on a project, taking pictures or kayaking, Steve can be reached at 416-690-2662 or by e-mail. He’s always willing to listen.